Ouquan Beauty: How does the new hair salon attract customers?
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China's policy is to promote self-employment. Many entrepreneurs are attracted to the hairdressing industry when they choose entrepreneurial projects. The characteristics of the hairdressing industry with less investment and greater returns are indeed very attractive, but if you choose to develop a hairdressing industry to open a hairdressing store, you will have to face fierce market competition. Many hair salons on the market are open today, but closed tomorrow. This type of hair salon is mostly because of insufficient preparations for opening and no good foundation to support the later development of the hair salon.
So what are the new hair salons to do to prepare for opening, and how to attract customers to spend? Xiaobian compiled some previous experience for reference.
I. Market positioning
Hair salons with different positioning have different development directions, so the first job of the operator after determining the opening of a hair salon is to find the market positioning of the hair salon. At what level of hairdressing salons had great development potential at that time? What were your target customer groups? After considering all aspects of this type of problem, you can determine the development of hairdressing salons. Only planned implementation and development are needed in the later stage.
After determining the market positioning, it is necessary to choose the appropriate hair brand. In terms of the current market situation, the more convenient and safer way to open a hair salon is to join a hair salon. However, there are many German hairdressing brands on the market, and inexperienced investors can easily be confused by false information and advertisements. So how do we choose a good brand?
When choosing a hair salon brand, you must consider these points: brand awareness, brand reputation, company background, company qualifications, product quality, etc. Which brand is chosen directly determines the development of the hair salon in the later stage, so the operator must make a careful decision.
Before the hair salon opens, it is necessary to do a good job in propaganda and build the foundation for the formal opening of the hair salon. Only strong popularity can attract more vigorous popularity. There are various channels and methods for publicity. Hairdressers must choose their own publicity methods and carry out targeted publicity in order to attract the target customer groups of hairdressers.
Fourth, opening activities
The opening event is also a way to promote hair salons to promote customers. At the opening event site, be sure to prepare all the required props and prizes, and actively interact with the customers present. On-site promotions, sweepstakes and other links are indispensable. Prizes can be prepared with some discount cards or cash vouchers, so that customers can enter the store to reflect and consume. When customers feel the professional technology and high-quality service of the hair salon, they will become our repeat customers!
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