Ouquan Beauty: The right way to promote your hair salon
Ouquan modeling chain franchise industry experience for 25 years, more than 10,000 franchise stores across the country are making profits, more than 700 annual profits of tens of millions, with the Ministry of Commerce franchise record, independent research and development of store management system, creating the Big Dipper Subverting the thinking of the US industry is even more recommended on the CCTV. Ouquan styling provides a full range of free services from store location selection, decoration, products, professionalism, technology, store management, customer extension, education and training. http://www.ouquan.cn/
For hair salons, the preliminary preparations are very important. Only by making sufficient preparations can we really open the business. In particular, the publicity work of the hair salon directly determines the number of customers after the hair salon is opened, and the number determines the performance. And the hair salon operator who just opened, or has not yet opened, are they distressed about how to publicize it? It doesn't matter, today I will talk to you about how the newly opened hair salon should do well.
Generally speaking, the promotion of hairdressers is a centralized and fixed way, and what we have to do is to choose a promotion method that is more suitable for hairdressers. The basic ones are the following:
I. Storefront Advertising
In fact, customers are by our side, but we don't know each other, so the more basic way to let customers know your salon is to use nod advertisements so that customers can understand that you are a salon.
General storefront advertising should be more eye-catching, so that customers can notice at a glance. The purpose of the storefront advertising is to give customers a clear impression of the content and style of the store.
Dissemination of publicity materials
The publicity materials distributed do not have to be publicity leaflets. In fact, most consumers do not like to read the publicity leaflets now. They usually pick it up and throw it in the trash can in the next second. Then we can change a publicity item to something that customers are interested in, so at least the customer will look a little more, learn about the information about the hairdresser above, and deepen the customer's impression.
Third, heterogeneous alliance advertising
It is always a smarter promotion method for heterogeneous operators to promote our service in the form of thanking customers. Using this method, we must find a mutually beneficial model, otherwise no one will advertise for you.
Find internal customers
On the day of the hairdresser's opening, we must do a good job of propaganda. This is why we need to find more customers internally, mainly our relatives and friends. Popularity is more important when opening a business. Please ask your friends to enjoy your benefits. If he has the ability, attract him to become your customer; if he has no spending power, attract him to become your promoter; Sharing with friends will get help and respect from friends.
V. Media Advertising
At present, media advertisements are not only newspaper advertisements, but newspaper advertisements are at best old media, and the Internet is the new media's promotion channel. There are many ways and methods of publicity in the new media. All platforms that can interact, such as WeChat and Weibo, are platforms where hairdressers can promote themselves.
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